Danielle Muntain

stingray security

Stingray Security — Marketing Proposal · Muntain Media
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Marketing Proposal · Muntain Media · 2025

Elevate
Stingray
Security

A comprehensive strategy for content production, brand & website design, digital advertising, and social media growth — built to match the power of your technology.

$310M
Lost by Canadians to
investment scams in 2024
1st
ASC ScamShield Challenge
winner 2025
$12B+
Consumer cybersecurity
market by 2028
01 — The Opportunity

The Opportunity
Is Now

Stingray is doing something remarkable — making enterprise-grade protection free for everyone. What's missing is a bold digital presence that matches the sophistication under the hood.

🏆 1stASC ScamShield 2025

Award-Winning Technology. Untapped Marketing.

Your product won first place at the ASC ScamShield Challenge — yet there are no active paid campaigns, inconsistent social presence, and a website that undersells your technology. This is a marketing problem with a clear solution.

$310M
Lost by Canadians to investment scams in 2024 — your audience is ready and waiting.
$12B+
Consumer cybersecurity market by 2028 — enormous whitespace for category leadership.
Free
Browser extension + iOS/Mac app. The best pitch in cybersecurity — it just needs amplification.
5 ch.
Instagram · TikTok · LinkedIn · YouTube · Paid — each an untapped growth lever.
02 — Target Audiences

Three Audiences.
One Mission.

Each segment requires a distinct message and channel strategy — but all share one truth: they need Stingray, and they don't know it yet.

🏠
The Everyday Consumer
Adults 25–55 who shop, bank, and invest online. Non-technical but security-aware after hearing about scams.
InstagramTikTokFacebook Ads
"Stay safe online for free. Stingray protects you automatically."
₿
The Crypto Investor
Active crypto traders aged 22–45 targeted by fake investment platforms. High urgency, high intent.
Twitter/XRedditTikTokGoogle Ads
"Stingray detects fake crypto sites before you lose a cent."
🏢
The Business Owner & IT Decision Maker
SMB owners and IT managers seeking cost-effective employee security solutions.
LinkedInGoogle AdsEmail
"Enterprise-level phishing protection for your whole team. Free."
03 — Strategic Approach

Brand Positioning &
Content Strategy

Great cybersecurity marketing doesn't lead with fear — it leads with empowerment. We position Stingray as the shield that lets people live freely online.

01
Education
Teach how scams work and how Stingray stops them.
02
Real Scam Stories
Spotlight real phishing cases. Emotional resonance that drives sharing.
03
Product Proof
Show — don't tell — how Stingray works. Live demos.
04
Trust & Credibility
ScamShield award, media coverage, testimonials.
05
Community & Mission
Protecting families, seniors & vulnerable users online.
Brand Voice
Tone
Confident and protective, never alarmist. The calm expert in a chaotic threat landscape.
Vocabulary
Plain language over jargon. "Phishing" is fine. "SQL injection vector" is not.
Personality
A knowledgeable friend who happens to be a cybersecurity expert — not a faceless corp.
Visual
Dark, sleek, high contrast. Electric blues and teals on deep navy.
04 — Services & Deliverables

One Unified
Brand System

Five integrated service areas, each built to amplify the others — a single coherent brand-building engine.

Social Media Management
📸Instagram
5 posts/week (Reels, Carousels, Static) + daily Stories. "Scam of the Week" Reels.
🎵TikTok
3–5 videos/week. "Scam of the Week," "Would Stingray Catch This?"
💼LinkedIn
3–5 posts/week: thought leadership + "The Threat Briefing" newsletter.
▶️YouTube
2 long-form videos/month + weekly Shorts. SEO-optimised titles.
🎨 Content Production
Custom social templates, infographics & "scam anatomy" breakdowns
Short-form editing: Reels, TikToks, Shorts with motion graphics
Long-form YouTube editing with intros & chapter graphics
🌐 Website Design & UX
Bold hero, live demo visual, trust signals, above-the-fold CTA
Award badges, testimonials, dedicated B2B page with ROI messaging
A/B tested landing pages, SEO blog hub
📢 Paid Advertising
Meta: Awareness → Conversion → Retargeting for Canadians 25–54
Google: High-intent keywords + display across news & finance sites
KPIs: ROAS 3x minimum, Cost Per Install, CTR, Cost Per Lead
05 — Investment

Partnership
Tiers

Three tiers to match where Stingray is right now — and where you want to grow. All packages include strategy, creation, design, and reporting. Ad spend billed separately.

Launch
$5,500
per month
✓
Instagram — 20 posts/month
✓
Caption & hashtag copy
✓
Monthly analytics report
✓
2 Reel scripts/month
✓
1 Ad creative set
✓
Community management
✓
Website development
Most Popular
Growth
$7,500
per month
✓
Instagram + TikTok + LinkedIn — 40 posts/month
✓
Full caption, copy & scripting
✓
Bi-weekly analytics
✓
8 short-form videos/month
✓
Meta Ads management ($1k–$3k budget)
✓
Community management (all platforms)
✓
Website development
Full Partner
$10K+
per month
✓
All platforms incl. YouTube — 70 posts/month
✓
Full brand design system
✓
Weekly strategy calls
✓
Website redesign (full)
✓
Multi-channel paid ad management
✓
Email marketing management
✓
PR & AI integration
06 — Timeline

From Kickoff to
Scale in 90 Days

We move fast without cutting corners. Within 30 days of signing, you'll have a live content calendar, active social accounts, and your first campaign in market.

Weeks 1–2
Discovery & Strategy
Brand deep-dive, audience research, content pillars, brand voice guide, platform setup. Website design begins.
Weeks 3–4
Creative Build
Visual template system, first content batch, website wireframes, ad creative development. Website launches.
Month 2
Launch & Optimise
Go live all platforms, paid campaigns launch, A/B testing begins, weekly reporting, community management active.
Month 3
Scale & Expand
Performance review, channel expansion, email sequence live, brand partnerships and PR push begins.
Ongoing Rhythm
Weekly
Content calendar, publishing, community management, ad performance
Bi-Weekly
Strategy & reporting call with Stingray team (30 min)
Monthly
Full analytics report, content theme planning, campaign review
Quarterly
Growth strategy review, goal setting, new campaign planning
07 — Our Portfolio

Trusted by
Visionary Brands

A diverse portfolio delivering impactful digital solutions and measurable growth across industries.

🔗 daniellemuntain.com 🔗 creatorversity.com 🔗 kymandroofing.com 🔗 oasislaserskinclinic.com 🔗 outviedigital.com
Brand Partnerships
"Danielle is an exceptional creator, designer and educator who truly cares about her clients' success."
— Kymber McClay, Founder
"She taught me the exact steps I needed to launch and empowered me to think creatively and confidently."
— Sumeyra Leonard, Founder & Nurse
"Top tech creator entrepreneur of the year."
— Samsung
08 — Next Steps

Let's Build Something
Powerful

Stingray Security is solving a real problem at exactly the right moment. What you need now is a brand and marketing presence that matches the quality of your technology.

1
Book a Call
30-min strategy call
→
2
Align Scope
Confirm package & start date
→
3
Sign Agreement
Service agreement sent
→
4
Kickoff Week
Content engine starts in 48h
Book Your Strategy Call → Send a Message
Danielle Muntain · hello@daniellemuntain.com · @daniellemuntain · daniellemuntain.com